Cameron Ross enhances customer experience with new Try On Service for Grooms

22/04/2013

Multi award-winning formal hire supplier Cameron Ross has integrated a Try On Service into its new and improved online Outfit Builder. Compatible across PCs, laptops and tablets, grooms are able to browse collections and build outfit combinations of suits, neckwear and waistcoats before saving them to their virtual wardrobe. They can then share their favourites with friends and arrange to try on the chosen suit in their size at their local Cameron Ross stockist.

With an extensive collection featuring the highest quality formal wear, the Try On Service is available throughout the UK to all grooms via the Cameron Ross network of stockists. Perfect for grooms who don’t fancy traipsing around shops or spending hours in a fitting room trying on endless combinations of suits, the Try On Service as the name suggests, ensures that the groom’s outfit - including jacket, trousers, waistcoat and hankie - fits and sits perfectly, matches the theme of the wedding, and co-ordinates with the colours of the bridesmaid dresses.

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Richard Freedman, Managing Director of Cameron Ross commented, “We’re thrilled to introduce a free Try On Service to grooms across the UK. Used alongside the Outfit Builder, it allows grooms to get an idea of the styles and colours they like before trying on their favourite in-store. By visiting a Cameron Ross stockist they will receive expert advice on the style and fit that’s right for them and be able to make any changes to their original selection – great for peace of mind!”

The convenient Try On Service forms a major part of a new online order management tool, Sort My Wedding Outfit, which is set to launch in the coming weeks and will revolutionise men’s formal hire.

Sort My Wedding Outfit will allow grooms to manage the order for their entire wedding party, regardless of their location in the UK. Members of the party will be emailed automatically with details of the outfit. They can then use the store locator and appointment request tool to arrange a convenient time to get measured.

Freedman added, “Having an overview of the order for the entire wedding party means there is one less thing for groom to worry about. He can easily see who needs to be measured and send email reminders straight from the site to keep on top of things. It’s also a great comfort to the bride who can check everyone is sorted in plenty of time!”

Available free of charge to customers until 31st May 2013 - when it will break for the busy wedding season - the Try On Service is an easy and convenient way for grooms across the UK to organise that special outfit for their wedding day. The Try On Service is available off-season from October to May.

To celebrate the launch of the new Try On Service, Cameron Ross will provide 3 fortunate grooms who book their Try On with a party of up to 6 wedding outfits, completely free of charge. To be in with a chance of winning, grooms must book their Try On by 31st May. Terms and Conditions apply.

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